Edale report success at IPEX 2010
Edale’s goal of promoting their range of printing and converting equipment was achieved successfully following the company’s participation at this year’s IPEX exhibition held at the Birmingham NEC. IPEX proved to be an excellent platform for Edale to demonstrate the benefits of the various solutions that Edale can offer with a large number of good enquiries
Edale’s Sales and Marketing team were on hand at the show to share their knowledge of the company’s equipment, which is designed and manufactured at their purpose built facility in Hampshire, and answer any queries on their wide product range covering their four distinct areas of operation, namely; Flexographic Printing, Digital Printing, Commercial Security & Speciality Converting.
The show proved a great opportunity to meet up with existing and potential Edale customers as well as building relationships with their growing network of distributors. During the show, Edale officially launched their ‘new look design’ in the form of a corporate brochure, datasheets and other marketing material.
Visitors interested in Digital Printing were directed to Edale’s partners, Agfa Graphics, who were demonstrating the :Dotrix Modular System in Hall 11. The :Dotrix Modular comprises of an Edale base unit for the web transportation and incorporates the :Dotrix Single Pass Inkjet Colour Engine (SPICE) module. Another Edale ‘exclusive’ was the launch of the VLS-650, Edale’s variable length sheeter, which was featured in line with the :Dotrix Modular. This new piece of equipment was primarily designed to convert digitally printed web but can be run in-line with almost any web fed machinery.
Jeremy Westcott, Head of Sales and Marketing at Edale commented “It was a last minute decision for Edale to exhibit at IPEX, but we are delighted with the positive reaction and number of high quality leads that we received at the show. IPEX was a great opportunity to raise our brand awareness, and we look forward to exhibiting at both Emballage and Cartes later this year.”
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Added: 14-06-2010
